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Interior design management
interior design consultant
interior design consultancy
woid concepts
interior designer



WOID concepts

Every place has a history ...

... a past. Or is just about to write a new story. WOID concepts helps you to discover and develop these stories. Stories that are uniquely associated with your place, your building or your locality. Stories that lay the foundation for how your project will present itself creatively and thus begin to shine and tell these stories. So that your project does not become an interchangeable, enclosed space, but lively, full of individuality and character.



WOID concepts creates design concepts and helps you to define your goals and your vision and to develop them creatively. We would be happy to plan the entire interior design of your building project. But we also work hand in hand with your team and support it during the entire design phase up to the opening, and accompany them as creative management through your project. So that the common thread is never lost.

For existing properties, we offer an in-depth analysis of your property with an optimization plan and subsequent concept development in order to become attractive, sustainable and successful again!


WOID will be happy to put together an individually tailored team of experts from specialist planners so that your project is a complete success. Whether for a large hotel project or a small bar - hospitality is our focus and our strength.


After over 20 years of designing hotels, restaurants and bars in collaboration with large, global hotel companies, we know what makes a design convincing and successful. And what's trendy. Rooms that function smoothly, have convincing features and are loved by the people who use them.


Through professional experience in over 25 countries with over 20 brands, we simply know a lot about cultural differences, habits and expectations. And have a deep understanding of what works in which region and in which market, what the different generations expect and what excites them.


Owners, hotel operators, hotel management companies, hotel directors or even owners of a residential property with high expectations.

But also interior designers and architects who lack specific knowledge and expertise in hotel design. Hospitality design is a world of its own and requires special skills and experience in order to be able to deliver a successful design for hotels.

We help you in the early architectural planning with the spatial development in order to create the right conditions for a successful interior design, according to the high expectations of various hotel brands.



Experience with the following hotel brands

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WOID concepts

Patricia Holler - person and expertise

My technical know-how is based on over 20 years of experience in the world of hospitality interior design. After studying architecture in Germany and Spain, various positions followed in Germany and abroad, including in Dubai, as a senior interior designer for 4-5 * hotels in MEA, and at one of the largest hotel companies in the world, where I was entrusted with setting up and managing the interior design department of the European representative office since 2013. My network and extensive expertise in the international hotel industry result from working and supporting a large number of hotels in over 25 countries and many different brands. The project work during my time as Interior Design Director was, in addition to design management and management, characterized by the interface function between owners, specialist planners and various operational entities.


My broad knowledge in design strategies, functionalities and operational processes allows me to be on board with the project team in an advisory and creative manner very early on. This ensures that the right course is set in the early phase of the project and that the gap between architecture / master planning and the design and brand-specific goals of interior design is closed in this critical planning period.


By focusing on the development of narratives, I ensure that every single hotel receives a very personal, individual direction and note, and that a common thread can run through the entire hotel. This narrative forms the basis for interior design, functionality, the entire appearance and range of services of the hotel.


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WOID - concepts

Patricia Holler



Jeffrey Zeldman

“Design requires content. Design without content is not a design, but decoration. "

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